Convert leads with an email nurture journey
Property is a high-stakes purchase. Nobody buys a $1M apartment off the back of one site visit or a single brochure. Most buyers aren’t ready to act when they first discover your project. So it’s your job to build trust, deliver clarity and stay top of mind, long before they’re ready to sign. The way […]
ICreate x Urban Developer Feature: Traps Sabotaging Property Brands
The Urban Developer recently featured iCreate—but this isn’t about us. It’s about a shift happening in the industry. Read the article Too many property brands look the part but lack the strategy to lead.They blend in. They chase trends. They miss the mark when it matters most. Over-designed, under-strategised No story. No substance. Big […]
Brand Architecture – Should you build one brand or many?
The complete guide to brand architecture for your business If I had a dollar for every time a client asked, ‘Should this be a separate brand… or fall under the one we already have?’, I’d have a new townhome project in planning. When it comes to branding in property, most people think about names, logos […]
Content ecosystems in marketing
Discover how a content ecosystem—website, email, and social media—can drive leads, boost authority, and grow your real estate brand.