We’ll conduct a brand messaging and visual analysis of what competitors are doing within your market. This will help us identify opportunities to differentiate.
This stage allows us to ensure we are on the right path prior to designing your logo and brand. The moodboard is a collection of fonts, logos, textures and colours that represents you brand’s voice, tone, look and feel. This essential step will help us set the broad direction for the visual identity, and allow you to collaborate with our process at a very early stage.
Project Name + Positioning Statement
The name and positioning statement is the first and most important hook to ingrain your project as high on their shortlist. We research and find connections through location, history and building aesthetics to uncover a stand out name. This forms the beginning of a strong narrative that ensures your customers remember your projec
Where everything comes together. We’ll present two or three initial concepts within mockups, so you can get a feel for them in a real life situation. Then we’ll help you decide on a single direction and refine. The final deliverable includes a memorable logo, submark, colour palette, typography, branding elements and (or) patterns. Final files (we supply .eps, .jpg, .png).
Copywriting and Brand Story
We write your Brand Story following the proven 7-Part Story Brand Framework. This is used to position your brand in the marketplace and communicate clearly and connect with customers. Which ultimately gives your brand a competitive advantage.
Brand Style Guide
To help ensure brand consistency, we’ll craft a living document containing guidelines for the entire identity system. Brand story, logo usage, colour palette, primary and secondary typography use, photography style and integration, common errors, and voice / tone recommendations.