In property marketing, visibility is everything. But your brand’s reach doesn’t end with your company’s LinkedIn page. Some of the most powerful impact happens when your team personally champions your content.
Let’s cut to the chase. If you’re not sharing your company’s content on your personal LinkedIn, you’re leaving serious brand equity on the table.
Here at iCreate, we’re all about positioning property brands as leaders, and that includes amplifying your voice where it matters most.
Here’s why sharing content from your company page is a smart move, and how you actually do it.
Top benefits of sharing content from your company to your personal page
- People connect with people
Buyers, investors, collaborators…they trust humans more than logos. When you share company content personally, you’re adding credibility and authenticity. You’re not just a rep — you’re a believer in your brand’s mission! - The algorithm loves it
LinkedIn prioritises content that drives engagement. When team members share, comment on or repost company content, it sends a signal to the algorithm that this content matters, and it boosts visibility…fast! - It expands your brand’s reach
Your personal network is different to your company’s. When you share content, you’re introducing your brand to a new audience, many of whom may not follow your company page (yet!). Think of it as a warm introduction on a mass scale. - It positions you as an industry authority
Regularly sharing insightful content from your brand isn’t just good for visibility. It’s strategic positioning. You’re seen someone who’s in the know, someone shaping the industry. That’s leadership.
How to share content to your personal LinkedIn page
When it comes to building a powerful property brand, your company page is just the beginning. The real magic happens when your team becomes your biggest brand advocates, publicly, consistently and strategically.
Here’s the good news: it takes 30 seconds to share content, and the impacts last much longer!
Option 1 – Repost with a comment
When your company posts a new project, article or update, hit ‘repost’ and add your own take. Even a short sentence can add context and drive engagement.
Option 2 – Engage and boost
If you don’t want to repost, at least like and comment on the original content. It takes seconds but tells the algorithm, and your network, that this content matters!
When you share content from your company page to your personal network, you’re not just amplifying reach. You’re building trust and influence.
This isn’t about vanity. It’s about turning you and your team into visible champions of your vision. It’s about positioning your people as leaders in the property space, because leadership isn’t just claimed. It’s demonstrated through insightful content.
We’re here to help you not just market properties, but to lead the conversations around them. Start by leading on your own feed. Schedule a call with us today.