At iCreate, we work with property developers who want to create inspirational projects that connect with buyers and, ideally, sell off-the-plan before construction even begins.
To achieve this, high-quality artist impressions (3D renders) are essential. But there’s one critical factor that often gets overlooked: image size and quality.
Why render size matters in property marketing
Most 3D render companies default to 5000px wide as an industry standard. Whilst this might seem sufficient, in reality, it’s only suitable for an A4 double-page brochure spread.
But what about larger brochures, sales displays or billboards? Using a render that’s too small can result in:
- Pixelation at larger scales
- Loss of clarity and sharpness in print materials
- Limited usability across different marketing assets
The best render size for high-quality marketing collateral
To ensure sharp, high-quality visuals across all your marketing materials, we recommend requesting renders at:
6500px – 7000px wide
Most rendering companies can adjust file size upon request. Some may charge a small fee for larger files, but it’s much easier (and often cheaper) to specify this upfront than to request it later.
How to avoid costly mistakes when ordering 3D renders
- Communicate your needs early – Tell your rendering team exactly where the images will be used (brochures, billboards, digital ads, etc.).
- Request multiple file sizes – A larger image allows more flexibility without quality loss.
- Get high-resolution versions – Always ask for print-quality and web-optimised versions to cover all uses.
Final tip: Set expectations early for cost-effective 3D renders
When ordering 3D renders, be clear about where they’ll be used and request the correct size from the start. This small step can save you time, money and frustration down the track.
Email swipe template
Here’s an email template you can swap to tell your render company what you are trying to achieve.
Subject: Renders for [YOUR PROJECT] – 7000px Output Image Size
Dear [Name],
Thank you for working with us on our project.
Whilst we are at the beginning of setting up the renders, I’d like to request early on that we set up the files to be output at 7000px wide.
That way, when we are creating our marketing materials and signage, we have the flexibility to use these on large image spreads, sales displays and billboards.
Thanks in advance,
[Your Name]
We hope this saves you the trouble of having to request this later on, plus it saves you any additional fees. We often find this is overlooked, and as it’s one of the last things placed into marketing materials (where deadlines are tight) this can add unnecessary stress that could have easily been avoided if discussed upfront.
So send that email, and here’s to stress-free property marketing.
If you have any questions or a new project you’d like to discuss, schedule a call with us today.