Adora

Company:

HB Land

Location:

Parkinson QLD

Services:

Naming, Logo and Branding, Copywriting, Sales Collateral, Email Marketing, Media, Lead Generation, Project Brochure, Property Marketing Strategy, Website, Interactive Masterplan

Challenge

A big problem our target audience was facing was finding a block of land that suited the type of home they wanted to build in a location close to family, friends and essential amenities. We had to position Adora as the solution to this problem.

Strategy and Approach

We marketed the land as premium — a rare opportunity to live in a perfect location that offers a nature-focused and connected lifestyle without sacrificing convenience. Our buzz words — create, dream, visualise, innovate and manifest — invited potential buyers to build their dream home at Adora by appealing to their creativity and desire for a home that reflected their personality, tastes and lifestyle.

Final Experience

As a result of our marketing, we saw a positive response from the market, with increased interest and engagement from individuals seeking not just a house, but a personalised haven that reflects their unique personality and lifestyle.

Because of their great results, HB Land have continued to partner with us for their current and future projects.

Moodboard and borchure

The colour scheme pays tribute to the natural world. It encompasses the colours, emotions and sensations we experience in nature – the hues found in landscapes, bodies of water, vegetation and wildlife, creating an emotional connection with the brand.

Stage Plan Flyers

Since we positioned Adora as a community where you can create the home of your dreams, we wanted to bring this idea into the stage plans by giving each stage inspiring names such as Muse, Evolve and Artisan.