iCreate was tasked with relaunching Arcadia to market with imagery and marketing language that created a connection to the audience of this home and land estate in the highly competitive region of Park Ridge.
Consisting of 74 residential lots, block sizes range from 353m2 to 565m2 with first-home buyers rationalised as the main target market. In a total makeover of the project messaging, iCreate rolled out its campaign through a range of print and digital avenues which included brochures, floor plans flyers, sales suite fit-out, and onsite signage, as well as a re-launch campaign to the local market which included digital and traditional media: REA, Domain and Facebook advertising, billboards, shopping centre signage, press and lead capture page design.
The aim of the strategy was to lift the brand, creative and copy to have a more emotive connection to buyers by connecting living at Arcadia. To effectively market the new strategy, iCreate produced a campaign focused on first home-buyers.
Positioned halfway between Brisbane and the Gold Coast, Arcadia was re-branded as a ‘Boutique estate of exclusive homesites’ creating a ‘Harmonious connection between a contemporary community and nature’. Working closely with the sales and marketing team allowed us to fasten language around unique USP’s, to effectively communicate these affordable tailored fixed home and land packages to a new market with an emphasis on language translating the message of placing the dream of owning your own home within reach.
- Re branding
- Floor plan flyer
- Sales Suite Fitout
- Lead Capture Page design