Consisting of 74 residential lots, block sizes range from 353m2 to 565m2 with first-home buyers rationalised as the main target market. In a total makeover of the project messaging, iCreate rolled out its campaign through a range of print and digital avenues which included brochures, floor plans flyers, sales suite fit-out, and onsite signage, as well as a re-launch campaign to the local market which included digital and traditional media: REA, Domain and Facebook advertising, billboards, shopping centre signage, press and lead capture page design.
Strategy
The aim of the strategy was to lift the brand, creative and copy to have a more emotive connection between buyers and the Arcadia lifestyle on offer. To effectively market the new strategy, iCreate produced a campaign focused on first home-buyers.
Positioned halfway between Brisbane and the Gold Coast, Arcadia was re-branded as a ’boutique estate of exclusive homesites’ creating a ‘harmonious connection between a contemporary community and nature’. Working closely with the sales and marketing team allowed us to fasten language around unique USP’s to effectively communicate these affordable tailored fixed price home and land packages to a new market with an emphasis on language translating the message of placing the dream of owning your own home within reach.
Services
- Re branding
- Copywriting
- Floor plan flyer design
- Sales suite fitout design and production
- Finance flyer design and production
- Inclusions flyer design and production
- Builder process brochure design and production
- Lot sign design
- Billboard design
- Lead capture page design
- Lifestyle brochure design and production
- Press advertising design
- realestate.com.au advertising
- domain.com.au advertising
- Letterbox drop design, production and distribution