Logo rebrand – a fresh approach
Bodytrack are constructing their own brand-new gym, and wanted a new logo rebranding to match. Something that would speak to both their established client base and have the potential to represent new business verticals they are developing.
A logo rebrand that represents the healthy movement of the human body
iCreate designed a logo that is vibrant and speaks directly to the nature of their work – facilitating the healthy movement of the human body. It combines elements of “running” and the moment of victory, speaking to both the triumph that comes when overcoming injury or other limitations and also people reaching peak performance. The circle the shape sits within gives a feeling of wholeness and completion and has a “look here” quality.
The colours of the previous logo were retained but in a lightened palette. Then four different colour versions created for each of the business verticals: general health, rehabilitation & injuries, performance and corporate health.
The look is professional yet approachable, and the mood board of images iCreate developed to support the rebranding and indicate future directions also has a dynamic and relatable feel.
This general theme also underlies the work iCreate is currently doing designing and developing the new Bodytrack website which will be launched later in 2016.
Ultimately, the rebrand helps Bodytrack position themselves as one of Brisbane’s leading providers in a number of specialist fields relating to wellbeing, fitness and recovery.