Brookhaven
Branding / Digital / Strategy
Intro
Developed by one of Australia’s leading diversified property groups, Frasers Property Australia, Brookhaven is a vibrant masterplanned community that perfectly marries complete connectivity and exquisite natural beauty in the thriving Logan growth corridor.
Company
Frasers Property Australia
Location
Bahrs Scrub
Services
Strategy, investment kits, community newsletter, stage plan branding and flyer production, branding, print collateral design and production management, signage design, hoarding design, marketing campaigns, direct mail, press advertising, billboard advertising, posters, radio scripts, email marketing
Problem
Challenge
Frasers Property approached icreate.agency to be their dedicated advertising agency, creating beautiful sales collateral, signage, event campaigns and more.
The marketing team for the Brookhaven project needed an agency that was in it for the long haul, a nimble and reliable crew that is well versed in the property industry, knows the Frasers Property brand intimately, and could emotively connect with potential buyers through enticing design.
Thinking
Strategy & Approach
Consistency is the key to successful branding. Flexibility and adaptation ensure its longevity.
Adopting the Brookhaven brand meant that icreate.agency was tasked with retaining the existing brand equity and integrity, all the while pushing the boundaries to guarantee it lasts for the duration of the project. Further to the sub-branding of all stage releases and the Brookhaven Bean Cafe, a few major projects include: Display Village signage and launch campaign; the execution of multiple event campaigns such as Family Fun Days, Movie Nights in the Park, the annual Brookhaven Oktoberfest; and producing the quarterly Community Newsletter.
Result
Final Experience
The Brookhaven community is thriving, shining with community spirit and land is selling fast.
We’ve been working on the project since 2017 and have worked with Frasers Property since 2011 – a testament to the quality of craft and consistency in exceptional service.