Oliver Hume, HB Land
Upper Coomera
Naming, Logo and Branding, Copywriting, Sales Collateral, Project Brochure, Property Marketing Strategy, Website, Video
Calli Upper Coomera is a boutique masterplanned community perfectly situated in an alluring Northern Gold Coast locale — surrounded by natural beauty and conveniently located to all of life’s necessities.
HB Land is a developer specialising in land design and community building across the east coast of Australia. After working with them on another one of their projects, Adora Parkinson, HB came to us to help with their new development in the foothills of Upper Coomera on the Gold Coast.
It can be hard to find a block of land that suits the home you want to build in the perfect location. We had to show that Calli was the answer to this problem.
After visiting the site, we were overwhelmed by the beauty of the surrounding area. Feeling inspired, we decided to use the 5 senses in our marketing strategy to paint a vivid picture of what everyday life in Calli would be like.
To appeal to our target audience, we had to show the benefits of living in a serene location whilst being close to both essential amenities and the coast. We also wanted to position the development as premium — a vibrant community with a hint of luxury.
In our marketing strategy for Calli, we aimed to not only showcase the physical attributes of the land but also evoke a sensory experience that would resonate with potential buyers. The lush landscapes and proximity to essential amenities were woven into the community’s narrative, creating a vision of a lifestyle that harmonises tranquility with convenience. By embracing the five senses, we immersed our target audience in the essence of Calli and invited them to become a part of the community.
By appealing to the 5 senses, we aimed to showcase the features of Calli whilst evoking a genuine feeling of belonging and tranquility, making it more than just a place to live but a sensory-rich haven.
Continuing the theme of local flora from Calli, we used the names of flowers in the community’s landscape plan for each release.
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23 Barrack Rd
Cannon Hill QLD 4170
07 3157 1108
iCreate acknowledges the Yuggera, Turrbal, and Quandamooka peoples as the Traditional Custodians of the lands on which we live and work in Cannon Hill, Queensland. We pay respect to Elders past, present, and emerging.
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