‘Calli’, as a shortened form of Callistemon, carries a rich symbolism and connection to Upper Coomera. It’s tied directly to the land through its reference to a native plant species — the beloved Aussie favourite, the bottlebrush — embodying the community’s core values of natural beauty, sensory engagement and luxury. The name’s elegance and its connection to the community’s landscape plan made it a compelling choice that resonates deeply with potential residents.
By appealing to the 5 senses, we aimed to not just showcase the features of Calli but to evoke a genuine feeling of belonging and tranquility, making it more than just a place to live but a sensory-rich haven in the foothills of Upper Coomera.
Using local photography, we crafted a brochure to captivate prospective buyers with Calli’s charm whilst taking them on a journey of the five senses.
Continuing the theme of local flora from ‘Calli’, we used the names of flowers in the community’s landscape plan for each release.
To go with our stage plan names, we asked artist, Kylie Harber, to illustrate the flora which we used throughout the brochure and on stage plan flyers.
Local Pick-up Photography
We also had some photography taken for the project to help connect it to all of the local amenities and attractions that are close by.