The website was the first project we were engaged to complete for City Fertility.
This was quite a big transition from the site that they had, which was not responsive and the design itself didn’t reflect the type of professionalism that City Fertility offers and wanted to project.
- Use the website to rebrand City Fertility, and to avoid looking the same as other fertility clinics, which has become quite a competitive marketplace
- City Fertility wanted to be the go to place for all information to do with Fertility. The site not only needed to look good, but the design needed to be able to manage a lot of information
- Make sure all of the information is easy to maintain in the content management system
- Ensure the site’s content presents well across all devices
The outcome was a new way forward for City Fertility, we worked them very closely to ensure we custom built short codes to manage large amounts of content, and that the aesthetics and thought around the design were carried all the way through until the launch of the site.
The website is now easy to maintain by City Fertility themselves, and has been a platform for many other digital campaigns.
City Fertility have also since engaged iCreate on many creative print, signage projects with a new creative campaign concept currently underway.
What the client had to say
“Just a quick note to say thank you for all your hard work. I keep receiving positive comments about the website, everyone is really happy with the final outcome including the CEO, and I just wanted to share some of that positive energy that we are getting.
I feel so proud of this project.
Please extend this thank you note to all your team. Congratulations on an outstanding job.
Melissa Garcia | City Fertility