The naming and logo brief

Edmondson Park is a new residential area that is showing excellent growth in the wake of town centre infrastructure plans and the South West Rail Link which is currently under construction. With strong retail plans in place to support the increase in population growth, home buyers will appreciate the range of conveniences in place locally while Sydney is just a short 35 minute drive away.

The Custodian Land Edmondson Park project consists of two separate developments. Our brief was to develop a brand to encompass both projects, but with an identifier in the name to tell them apart.