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Harcourts Solutions - New Projects

BRANDING FOR NEW BUSINESS VERTICAL

Intro

A new service offering for this iconic global company, meant they needed help with a new brand that reflected their award winning approach and also met strict branding guidelines.

Company

Harcourts Solutions – New Projects

Location

Brisbane

Services

Branding, Print Collateral, Messaging

Problem

Challenge

iCreate was approached by Harcourts Solutions. They were launching a new business arm to market – Harcourts Solutions New Projects (HSNP).

The branding launch was also to coincide with the unveiling of their debut project in West End, Brisbane

Thinking

Strategy & Approach

To ensure we were as informed as possible, iCreate ran a branding and information gathering workshop with the leaders on the team.

This enabled us to get an innate understanding of their service offering, target audience and unique selling points.

The workshop paid dividends, as we were able to delve deep under the surface of what is really unique about their business. From here we are able to position the new business competitively, through key messaging and beautiful designs.

Result

Final Experience

As reflected in the below testimonial, HSNP were ecstatic with iCreate’s efforts in launching their project to market.

The collateral represented the quality and expertise that the new business arm has to offer, with the client confirming the new branding and materials were well received at the launch event. In another positive sign, iCreate continue to collaborate with the Harcourts team on new assets moving forward.

Tegan Zernike
Tegan Zernike, New Projects Director

“When launching Harcourts Solutions New Projects it was important we partnered with a creative agency who could bring our vision to life as a foundation for success. With a deep understanding of our industry and offering valuable strategic input, the iCreate team supported us through some extremely tight deadlines and have been a joy to partner with. We are thrilled with iCreate’s deliverables and excited for the partnership ahead.”

Tegan Zernike | Harcourts solutions new projects

Our branding and information gathering workshop paid dividends

Creating a brand that spoke to big-time developers, while also exuding a welcoming aura to builders of boutique projects and smaller-scale developments was of the utmost importance

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