Site performance was poor due to the client’s outdated database of customers, purchase orders and products. This was given a good clean out, deleting unused entries and making a number of performance improvements behind the scenes. Vroom, vroom!
Adopting technology to improve efficiencies
The website is now hooked into Newborn Posing’s Vimeo account behind the scenes. When a new video series is created, the list of videos can be automatically imported into a product, including the title, thumbnail image, and description. This saves many hours of manual work. And time is money!