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Portside Wharf ‘Winter Winners’ Competition

About The Project

The Brief

Portside Wharf is one iCreate’s longest standing clients.

Over winter we were asked create campaign creative and a strategy that would generate more visitations to the Portside Wharf Facebook page and retail precinct itself in a cost effective way.

We decided an online strategy using a Facebook Competition App was there best way to achieve these goals.

How it worked

To enter the competition users needed to fill in a simple form, and tell us in 20 words or less why Portside is Brisbane’s must see winter destination.

Portside has already worked hard to build an authentic and large Facebook audience and a growing audience on Instagram.

We then utilised other media including; Email Marketing, Google & Facebook Advertising, plus Signage throughout the precinct to drive traffic to the Competition App.

An online strategy

We decided an online strategy using a Facebook Competition App was there best way to achieve these goals, the competition was a great sharable campaign just perfect for social media.

Portside-Wharf-FB-Comp-Laptop-MockupPortside-Wharf-FB-Comp-Laptop-Mockup-2

 

Facebook Advertising

Facebook Advertising was used to drive traffic to the competition app

Portside-Wharf-FB-Comp-Phone-Mockup

Drive traffic to the competition

We utlised media including; Email Marketing, Google & Facebook Advertising, plus Signage throughout the precinct to drive traffic to the Competition App.


Portside-Wharf-FB-Comp-Poster-Mockup

The Result

  • Over a 3 week period we received 350 competition entries and a total of 7,712 ad clicks.
  • Facebook Likes significantly increased (note: you can no longer fan gate users, so these are real genuine likers!
  • We were able to gift 4 people with $1000 to spend at Portside, which they loved and told the world about
  • We generated more leads to the Portside Wharf email marketing database

Portside-Wharf-FB-Comp-EDM

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