About The Project
The Brief
Portside Wharf is one iCreate’s longest standing clients.
Over winter we were asked create campaign creative and a strategy that would generate more visitations to the Portside Wharf Facebook page and retail precinct itself in a cost effective way.
We decided an online strategy using a Facebook Competition App was there best way to achieve these goals.
How it worked
To enter the competition users needed to fill in a simple form, and tell us in 20 words or less why Portside is Brisbane’s must see winter destination.
Portside has already worked hard to build an authentic and large Facebook audience and a growing audience on Instagram.
We then utilised other media including; Email Marketing, Google & Facebook Advertising, plus Signage throughout the precinct to drive traffic to the Competition App.
