Equal treatment and a new business concept
City Fertility – an IVF business, and long-standing iCreate client who believes in equal treatment and providing access to opportunities for all – approached iCreate to launch a new business concept, Rainbow Fertility. This was an Australian first – a dedicated fertility and IVF service catering exclusively to the LGBTI (Lesbian, Gay, Bisexual, Transgender & Intersex) community.
iCreate offered insights and recommendations that helped establish the brand and logo, imagery, colours, promotional material and website design for Rainbow Fertility.
Rainbow Fertility launched earlier this year and opened its doors in 3 states Victoria, Queensland and South Australia with New South Wales to open next month.
Val and Isaac were great throughout the entire process, very helpful every step of the way. Their technical knowledge helped us navigate through the easy and tricky parts of this project. Once again, thank you for all the great work from the creative to the execution side of things. You guys have done it again and we continue to be a very happy and loyal client.
Melissa Garcia | National Marketing Manager
Reflecting the world we live in
Mr Adnan Catakovic, Chief Executive Officer and Scientific Director of City Fertility Centre, said while they have been providing fertility advice and services to LGBTI patients for a number of years in their existing clinics, the dedicated Rainbow Fertility centres will offer the LGBTI community the choice of attending a standalone service that caters specifically to their needs.
“At Rainbow Fertility we believe in equal treatment for people and providing access to the same opportunities. In essence, we simply want to reflect the reality of the world we live in,” Mr Catakovic said.
“We don’t seek to define how a family should be, Rainbow Fertility is focusing on helping people create one of their own.”
Fertility treatment options at Rainbow Fertility include donor insemination, IVF, donor egg and sperm programs, fertility preservation (egg and sperm freezing) and surrogacy services.
They provide advice on family options for lesbian, gay men, bisexual, transgender, and intersex people.
iCreate is proud to continually work with Rainbow Fertility to create awareness and promote the availability of this service within the community.
Rainbow Fertility Brochure
Image Source: Gold Coast Bulletin