Rochedale Residences & South Plaza

Company:

Di Carlo Property Group

Location:

Rochedale

Services:

Logo, Branding, Copyrighting, Lead Capture Page, Email Marketing, Billboard, Hoarding, Photography and Marketing Brochure.

Rochedale Residences & South Plaza needed a compelling, dual-faceted brand and marketing campaign to communicate its innovative dual-living apartments atop a retail plaza.

Challenge

The suburb of Rochedale is both highly sought after and extremely competitive. The Di Carlo team knew it was crucial to create a standout brand that would reflect the elite product. A brand that gives customers the confidence to buy in. To work with a trusted and experienced team that could handle all facets of property marketing. From floor plans and renders, to sales material and digital campaigns.

Strategy and Approach

A thorough residential and rental market analysis along with a comprehensive competitor review, revealed a gap in the Rochedale residential property market. The median price difference between new houses and new apartments/townhouses was a whopping $360,000. With a growth of 4.8% per annum over the last five years, the unaffordability of traditional housing in the catchment is expected to drive the value proposition that apartments/townhouses provide within an area increasing with affluence.

Final Experience

The project was successfully launched to market in October 2020, selling out fast. Construction is now complete and it’s the thriving home to a number of tenants, with big names such as Anytime Fitness, Ray White and Bodicove leasing the retail spaces.

We give you the X-factor

‘All your services that you offer, the staff are so friendly, you’re very accommodating, your response times are ultra quick, so that allows us to move onto the next project quicker, and the end product that you give out to us is second to none’

Nathan Di Carlo

An evolving community set for growth

Effective nurture emails keep the project top of mind

An email nurture campaign is a series of emails delivered regularly that help create trust and allow each email to focus on the unique selling points of the project. These nurture campaigns position the project as the best choice for the prospect, offer value and keep the project top of mind.

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