Branding / Digital / Strategy / Property
Rochedale Residences invites families to live differently. Its innovative dual-living options bring different generations together to share in the joy that life brings, as well as giving families the space to retreat and live privately. Comprising 24 luxury apartments including two, three and four-bedroom options, Rochedale Residences stands out thanks to its quality construction, thoughtful design, and its opportunities.
Di Carlo Property Group
Rochedale
Logo, Branding, Copyrighting, Lead Capture Page, Email Marketing, Billboard, Hoarding, Photography and Marketing Brochure.
The suburb of Rochedale is located just 18km from Brisbane’s CBD, and is both highly sought after and extremely competitive. The Di Carlo team knew it was crucial to create a standout brand that would reflect the elite product. A brand that gives customers the confidence to buy in. To work with a trusted and experienced team that could handle all facets of property marketing. From floor plans and renders, to sales material and digital campaigns.
Rochedale Residences’ penthouse-style apartments offer a genuinely affordable alternative to traditional housing in the area.
A thorough residential and rental market analysis along with a comprehensive competitor review, revealed a gap in the Rochedale residential property market. The median price difference between new houses and new apartments/townhouses was a whopping $360,000. With a growth of 4.8% per annum over the last five years, the unaffordability of traditional housing in the catchment is expected to drive the value proposition that apartments/townhouses provide within an area increasing with affluence.
The project was successfully launched to market in October 2020. As of January 2021, all four beds have sold out, anchor retail tenants secured, and construction is underway.
An email nurture campaign is a series of emails delivered regularly that help create trust and allow each email to focus on the unique selling points of the project. These nurture campaigns position the project as the best choice for the prospect, offer value and keep the project top of mind.
