The best logo for any property project is one that captures and anchors the essence of place and gives an instant recognition factor whenever it is seen. The concept iCreate Advertising developed for Tom Dooley Developments certainly appeared to do the trick.

The graphic expression we conceptualised for their new apartment project in the superb Gasworks Newstead Precinct was inspired by its most famous landmark – the retained steel structure of the Gasometer.

To create an air of luxury and exclusivity, the representation was given an added crown-like aesthetic. It was used across all the marketing collateral we delivered for them, which incorporated exquisite photography and renders, opulent embossed stock for the brochure, chic layout for EDMs and full page Courier Mail advertisements that really let the location do the talking.

The identity worked so effectively, the project sold out off-the-plan in record time.










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