There’s a lot of information to deliver and Cre8it Events came to us to help build a great event website that was functional, exciting and true to the subway brand.
As a loyal subway customer for over 20 years, I was only too happy to take on the project and apply our web design and development skills to such a household brand.
*my go to sub = footlong pizza, honey oat, toasted, swiss, all salads bar cucumber, pizza sauce and hot chilli — awesome
Strategy & Execution
We worked closely with the Kate and Martin from Cre8it Events throughout the strategy process. There were a number of objectives to be met.
- It needed to be a functional and easy to use event site for the end user. Program info, speaker, accommodation options, venue and event info needed to be easily found, intuitive and attractively presented.
- It needed to be exciting, the Subway Conference is an exciting time where people from all over the country get to meet, connect, learn form friendships and have fun.
- It needed to integrate with Cre8it’s event management software. This included polling the software’s API frequently for updates to content such as exhibitors and sponsors and updating the website data to match.
Outcome
I was really happy with the way this site turned out, I think it a great application of the Subway brand to an events website, and was very well received by Cre8it and Subway.