Sunderland Residences

BRANDING / DIGITAL / PRINT / MEDIA

Intro

Hosking Developments joined forces with Di Carlo Property Group to revive a site of historical significance. Since World War 1 the site was owned by a grandfather of the development team – The Sunderlands – one of the first families to settle in the area. The marketing of these 16 architecturally-designed townhomes pays homage to the site’s rich history and honours the family’s legacy of connection, freedom and adventure.

Company

Di Carlo Property

Location

Aspley, Queensland

Services

Logo and Branding, Copywriting, Sales Collateral, Email Marketing, Media, Sales App, Project Brochure, Property Marketing Strategy

Problem

Challenge

The project was launched throughout 2021, when COVID caused construction cost prices to sky rocket. More than ever, it was imperative to demonstrate quality and value and to differentiate these homes in a competitive market through compelling storytelling and marketing.

Thinking

Strategy & Approach

Townhomes offer residents the opportunity to purchase closer to the city without the price tag of a traditional house and land product. We needed to demonstrate that families can afford a quality home in Aspley without compromising on space and privacy. A place that offers a happy and balanced life. Close to everything they need and more. Without the price tag.

Result

Final Experience

The project was sold out in less than 3 months! Launched in September 2021 and sold out by December 2021.

We take stress out of the marketing mix

“The staff are so friendly, you’re very accommodating, your response times are ultra-quick. So that allows us to move onto the next project quicker and the end-product that you give out to us is second-to-none.”

NATHAN DI CARLO
DIRECTOR

Lifestyle photography creates a real connection to the local neighbourhood

Shots of local schools, shops, cafes and attractions build an authentic connection to the surrounding neighbourhood and demonstrate the compelling lifestyle opportunity on offer at Sunderland Residences.

Drive enquiry with gated content

The project brochure features more detailed information on the historical element of the site and highlights unique selling points across product, location, and lifestyle. New web leads enter their contact details to view the brochure and are then added to a lead nurture email campaign to invite them further down the sales funnel.