PROJECT BRANDING FOR AUSTRALAND
The Rise Park Ridge
Australand appointed iCreate as the lead advertising agency on their brand new masterplanned community at Park Ridge, Queensland.
About The Project
The brand positioning of the development from the first touchpoint was emphasised as integral to ensuring the continual sales success through to sell-out across all sales channels.
Critical to the project’s success is that the positioning represents a strong value proposition and communicate the vision of the master planned community.
The key messages to communicate included;
- Represent the land as great value for money in a brand new community
- Share the vision for the community that will exist, buying now you will be the first to join the community
- Promote the parks, bbq and kick and throw area – key to the centre of the project
- Conveniently halfway between Brisbane and the Gold Coast
Since January 2015, we have continued to work side by side with the client to provide the following creative
- Lifestyle Brochure
- Stage Plan Brochure
- Purchase Process Infographic & Masterplan Illustrations
- Realestate.com.au advertising
- Website graphics – animated and static to be housed on the developers main site
- Email Marketing
- Signage on-site and locally
- Sales suite signage, with a new sales office underway
- Design Guidelines
We are excited to be working with Australand on The Rise project, and look forward to working with them as they transition under the Frasers Property Australia brand
STAGE PLAN BROCHURE
STAGE 5 PLAN CAMPAIGN