Website Design & Strategy
Because Tom Dooley Developments is specifically focused on the owner-occupier market, the visual appeal of the properties and creating a sense of absolute professionalism as part of the website design informed the creative digital solution.
The big challenge for iCreate’s team was to design a layout that would showcase the stunning photography of the spacious and elite residences the company creates. The website also had to be functional across all devices, and load quickly and efficiently.
Technical
The fluid functionality of the website enables users to take a deep-dive into the company’s track record in a way that highlights the quality of the built outcomes and the outstanding sales record the company has achieved.
At the same time, the home page provides a seamless link in the marketing process for current projects, with direct click-through to the lead capture page and home page of the current project.
The news page builds confidence through an easy to edit gallery of news stories, including high-class imagery produced by the respective publications, including the Brisbane Courier mail.
Recent market analysis is also included in the news page, including a report on official property transaction statistics that shows TDD has delivered more than $23.683 million in capital gains for buyers who have purchased new apartments in its various Inner Brisbane developments and re-sold in subsequent years.
Information about the company for the “About” page has been curated to ensure potential buyers or investors are given a solid picture of the company’s history, experience, credentials, achievements and approach. The awards listed include numerous awards from the Australian Institute of Building, the Master Builders’ Association, in addition to accolades from the Royal Australian Institute of Architects and Engineers Australia.
Director and founder, Tom Dooley, has a passion for perfection and had a definite vision of what he wanted – this always makes our jobs that little bit easier.
Execution
The result of our collaboration is a website that really makes TDD stand out from their competition in the inner city apartment market, capturing perfectly the high standards Tom Dooley applies to every aspect of his company’s activities.
The fluid functionality of the site enables users to take a deep-dive into the company’s track record in a way that highlights the quality of the built outcomes and the outstanding sales record the company has achieved.