TriBeCa Terraces

Company:

Di Carlo Group

Location:

Bulimba, Brisbane

Services:

Branding, Collateral, Digital, Lead Generation Sales Display Sales Track and Fitout Management

Tribeca Terraces in Bulimba needed an elevated brand identity and immersive sales strategy to communicate its luxury, New York–inspired terraces to discerning buyers.

Challenge

Positioned at the premium end of the Brisbane market, TriBeCa needed to stand out in an increasingly competitive space. The challenge was to immediately communicate the project’s sense of exclusivity and sophistication while appealing to discerning owner-occupiers.

We were engaged to craft the brand from the ground up — delivering a full suite of creative across identity, print and integrated campaign rollout. The campaign also needed to elevate TriBeCa beyond just a product, to present it as a lifestyle and a vibrant part of the surrounding community.

Strategy and Approach

To engage the high-end owner-occupier market, every detail — from brand identity and photography to print textures and display materials — was carefully curated to evoke quality and elegance.

iCreate also developed a localised campaign strategy, engaging nearby businesses and community figures as part of the brand narrative. This not only grounded TriBeCa in its real-world location but also helped potential buyers imagine themselves as part of a living, breathing neighbourhood.

Final Experience

TriBeCa made an immediate impact in the Brisbane property scene, attracting attention from both local and national media including Courier Mail Home, Realestate.com.au and Urban Developer.

Strong pre-launch enquiry exceeded expectations, driven by a compelling brand story and a coordinated suite of advertising, digital and print materials that resonated with the target audience.

Project video boosts conversions

We created a project video for buyers to easily digest Tribeca major unique selling points in an entertaining and engaging way. It features pickup video of the local community, product renders and key messaging to drive high conversions.

A smart selling tool for a standout project

For the Tribeca Terraces campaign, iCreate delivered a custom sales app that gave agents everything they needed to present the project with confidence. From real time availability and interactive floorplans to key selling points and project insights, the app streamlined the sales process and elevated the buyer experience. Designed to work seamlessly in client meetings and display suites, it helped bring the vision of Tribeca Terraces to life digitally and effortlessly.