Fortezza Group

Company:

Fortezza Group

Location:

Underwood, QLD

Services:

Strategy, Branding, Copywriting, Project Brochure, Sales Collateral, Signage, Socials

Fortezza Group is a high-end property developer that engaged us to transform their digital presence with a strategy-first approach.

Challenge

Fortezza Group approached us ready to take their digital presence to the next level. While their work in luxury property development spoke volumes, their online channels hadn’t yet caught up. They needed a website that reflected the calibre of their projects, a social media presence that built connections and a strategy to ensure they were discoverable by the right audience on Google.

Strategy and Approach

Our strategy was rooted in clarity, cohesion and positioning. We began by completely reimagining their website to deliver a sleek, modern experience that would speak directly to their high-end clientele. The design focused on elegance and usability, allowing their luxury builds to take centre stage. 

Alongside the website overhaul, we implemented a targeted SEO strategy. Through consistent, high-quality blog content, we aimed to establish Fortezza Group as a trusted voice and authority, ensuring they ranked competitively on Google.

At the same time, we built out their social media presence from the ground up, launching profiles on Instagram, Facebook and LinkedIn. Each platform was curated with content that reflected the sophistication of their brand while also building engagement and credibility with their audience.

Final Experience

Fortezza Group now stands out as a leader in the space, with a refined website that mirrors the luxury of their homes, strong SEO performance that brings them consistent traffic and a growing social following that reflects genuine engagement. Their features on Channel 9’s Dream Homes Revealed, ABC Newcastle and the Newcastle Herald further cemented their position as a trusted and aspirational name in high-end construction.

What began as a project quickly became a trusted partnership, one that Fortezza Group credits with transforming their exposure, opportunities and long-term marketing strategy.

Fortezza Group’s appearance on Channel 9’s Dream Homes Revealed was a major milestone, and we were there every step of the way to help make it happen. 

From managing the project to briefing and liaising with Channel 9 producers and HAL Architects, we ensured every detail aligned with Fortezza’s brand and vision. 

Sonia Jeffrey, our founder and creative director, also represented them in interviews with renowned architect and presenter Adrian Ramsay, helping to clearly communicate Fortezza Group’s story, process and passion for luxury construction.

The result was a polished, high-impact feature that positioned Fortezza on a national stage and further solidified their credibility in the market.

Watch The Dream Homes Revealed Interview

As seen in

We transformed Fortezza Group’s website into a refined digital showcase. Every detail was considered to reflect the premium nature of their brand. 

With a clean, modern interface, immersive project imagery and seamless navigation, the site now speaks directly to discerning clients seeking architectural excellence.

"Post-collaboration, everything shifted—our strategic thinking, exposure, and opportunities expanded dramatically... They’ve become an integral ally, proving their worth as our sole marketing agent with unparalleled techniques that make a significant difference"

Socials

To position Fortezza Group as a trusted voice, we developed a content strategy centred on expert-led blog articles. 

Each piece is crafted to provide genuine value to prospective clients, offering insights into building processes, design trends and industry best practices. 

Optimised for search engines, the blog not only drives organic traffic but also reinforces Fortezza’s reputation as a leader in the industry.

Our partnership with Fortezza extends beyond digital strategy, supporting their future luxury apartment developments, Bella Baia and The Belvedere. 

We’ve worked closely with the Fortezza team to ensure the marketing and positioning will reflect the elegance and exclusivity of each residence. From content direction to promotional strategy, we continue to help bring these landmark developments to life.

Keep an eye out for our The Belvedere portfolio, coming soon.

"To anyone considering iCreate, my message is clear: look no further. You’re guaranteed a partnership that goes beyond typical marketing services. They’re a cornerstone of our success, helping us always stay ahead in the industry."

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† For marketing and lead gen of a property development, to achieve results, we recommend marketing and advertising budgets between 1–2% of your development's Gross Realisation (GR)
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