David Jeffrey

David Jeffrey didn’t start out in marketing, he started in systems. With a background in software development and a career forged in the property industry since 2003, David has always had a passion for making complex things run simply. He’s the architect behind the technology that powers iCreate’s most effective marketing, ensuring every website, integration and automation not only works, but works hard for the business behind it.

While creative campaigns capture attention, David’s role is to ensure what’s under the hood is just as powerful. From custom-built platforms to intelligent automations, he designs digital ecosystems that help builders, developers and sales teams move faster, work smarter and scale with confidence.

As AI reshapes the way we market and sell property, David is leading the digital evolution at iCreate, exploring advanced automation and integration strategies that keep clients ahead of the curve. Calm, focused and relentlessly practical, he’s always asking the same question: How can we do this better?

His mission is to remove friction, create clarity and build the invisible infrastructure that allows property brands to grow, with systems that run silently in the background while the business moves forward.