Co-Founder
Head of Digital & AI Strategy
and Implementation
With a background in software development and a career forged in the property industry since 2003, David has spent decades writing custom software and integrations. He leads iCreate’s web development team, keeping every project on track.
Calm, focused and relentlessly practical, David is always asking the same question: how can we do this better? It’s shaped his mission to remove friction, create clarity and build the invisible infrastructure that lets property brands grow.
Now, AI lets him answer that question in ways he couldn’t before. What once needed a whole software team, he can now build alone, shaped around your business rather than someone else’s. It could be a website or an innovative platform that streamlines your company’s digital requirements, automating repeatable tasks, creating workflows, and innovating in ways you didn’t know your business needed. Get technology built around how your business actually works, running quietly in the background while your business goes from surviving to extreme growth.