Welcome to the future of real estate marketing!
The buzz around artificial intelligence (AI) is growing louder day by day. It’s becoming increasingly evident that leveraging the potential of AI can result in remarkable outcomes. We’re here to show you how you can harness the multitude of benefits it has to offer so you can captivate potential buyers and stand out on the market.
Understanding AI
There’s a lot of talk about AI everywhere; TV, radio, blog posts…you name it, people all over are talking about it.
But what is it, and how does it work?
AI generators use machine learning to create photorealistic images and videos from scratch or existing images. They can create images in various styles and formats from different perspectives. 2D or 3D, still or animated, photorealistic or watercolour…they can do it all.
Psst…the image above? We made that using AI! Keep reading to find out how we did it.
Harness AI’s potential
There are so many reasons why we love using AI. Here are our favourite reasons:
- Cost-effective
How much do you spend on your renders? Up to 10k? 15k? If you’re on a strict budget, AI could be the answer. Since they require less time and human resources, AI-generated renders can be more cost-effective than hiring a designer. So if you don’t have the budget or resources for traditional design services, you should consider AI renders. - Fast turnaround time
AI-generated renders can be created quickly, significantly reducing the time it takes to produce your marketing materials. It also reduces the back-and-forth between you and a designer. - Realistic
We know what you’re thinking after reading that last point… “If they’re generated so quickly, the quality must be bad.” Nope! AI-generated renders can produce highly realistic images that give potential buyers a clear idea of what they can expect when buying property or land. - Greater creative freedom
AI can provide greater flexibility to explore different design options and iterations. Generating large quantities of images or variations on a theme, such as creating multiple views of a particular landscape, can be an invaluable resource in real estate.
Keep reading for an example of the top-quality renders we can produce for you through AI.
From reference to render
Recently, we needed to design a magazine ad for a client. The problem was that we didn’t have a render we could use. We were pretty stumped over what to do, until our team thought, ‘Why don’t we play around with AI and see what it can come up with?’ And wow, were we impressed by the results!
Here’s how we did it
We use an AI image-generation tool that creates images based on the text or picture prompt it’s given.
First, we started with a reference image from the project’s architect along with a simple prompt: a high-end architectural house on a hill.
After just a few minutes, it produced some great first drafts:
From here, we chose the variation we liked best and added more prompts such as “no rocks”, “Australian trees” and “photorealistic”. We kept going until we got our desired outcome, and voila!
This is mind-blowing, isn’t it? Here at iCreate, we can work wonders with AI to produce renders that leave a lasting impression just like this.
Of course, AI generated images will never replace beautiful, high-quality and accurate artist impressions of your product. But if you need something that can communicate an overall streetscape or architectural vision, then AI could be a big help (especially in a pinch!).
Future-proof your marketing strategy
Real estate marketing is transforming before our very eyes, and AI-generated renders are leading the charge; redefining how we present properties. From cost-effectiveness to fast turnaround times and breathtaking realism, AI-generated renders open up a world of possibilities. Ready to take your real estate marketing to new heights? Step into the future by scheduling a free consultation with us today.