What is the problem that your business has the solution for?IndustryTell us about your industry and your brand's place within itWhat should your satisfied customers experience from your solution?What do you want your audience to feel on the back of your solution?Where do you want your business to be or what do you want your business to achieve in the next 10 years?What would you like your audience, suppliers and the wider public to say about the way you conduct business?Target AudienceWho is your ideal customer? ie. gender, age, profession, lifestyle, attitudes and valuesCompetitorsList 4 or more brands you consider your competition What do they do better than you do?What do you do better than they do?What is the one key area your solution excels above all else?What characteristics would you like your audience to see in your brand (Eg Bold, Conservative, Modern, Traditional, etc)Your Inspiration Things to look out for: Fonts Colours Logos Illustrations Designs you love A good place to start: designspiration.com inspofinds.com mindsparklemag.com creativeboom.com Use keywords to describe how you would like your brand to appear visually.Please provide any other insightful information we can use in the development of your brand.(This information can include insights about your customer, competitors, industry or trends happening in your marketplace. - No additional information is out of place in this section).CommentsThis field is for validation purposes and should be left unchanged.