Essentially, a lead-generating brochure PDF allows you to offer something in exchange for an email address.
This can then trigger an automated Email Nurture Campaign, which will on-ramp customers to purchase your product or service. A lead-generating PDF accomplishes at least 3 things:
It provides enormous value for customers
Establishes you as an authority in your field of expertise
Creates reciprocity in potential customers.
We will work with you to create the content, but here are a few headlines examples from others
5 Mistakes People Make With Their First Million Dollars
A downloadable PDF guide offered by a financial advisor who wanted to find young, newly wealthy clients to help them with their financial planning.
Building Your Dream Home: 10 Things to Get Right Before You Build
A free eBook offered by an architect who wanted to establish herself as a guide to families looking to build a custom home.