In your Private Workshop, we’ll take you through a 7-part framework where we workshop what you do, your customers problems, how you are positioned to best help them, how you help them arrive at success and avoid failure.
We then build this into a marketing playbook that is like the messaging version of your brand style guide. It will be the cornerstone of all your marketing messages and includes defining;
Remember, if you confuse your buyers with an unclear marketing message, they will ignore you and then look to buy from your competitors. #nothankyou!
Once complete, your Messaging Playbook will empower every member of your team to:
Once we have worked together to brainstorm and uncover all the ways your business helps your clients in the Messaging Workshop, we will go away and turn this into persuasive marketing language. Provided to you in one comprehensive Messaging Playbook document to help you and your team articulate who you are, what problem you solve, and why your customers should work with you.