In your Private Workshop, we’ll take you through a 7-part framework where we workshop what you do, your customers problems, how you are positioned to best help them, how you help them arrive at success and avoid failure.

We then build this into a marketing playbook that is like the messaging version of your brand style guide. It will be the cornerstone of all your marketing messages and includes defining;

Remember, if you confuse your buyers with an unclear marketing message, they will ignore you and then look to buy from your competitors. #nothankyou!

Once complete, your Messaging Playbook will empower every member of your team to:

Understand precisely how and why people make decisions and the right words to say so you keep the customer in mind and resonate with them
Discover the often-missed secret to positioning your business in your customer’s journey
A unified team that accomplishes more in less time and never fumbles for the right words to say again!

Deliverables

Once we have worked together to brainstorm and uncover all the ways your business helps your clients in the Messaging Workshop, we will go away and turn this into persuasive marketing language. Provided to you in one comprehensive Messaging Playbook document to help you and your team articulate who you are, what problem you solve, and why your customers should work with you.

1-2 hour online or onsite Messaging Workshop
Your customer persona + competitors
Your brand personality / archetype
Core Message Framework
Brand Story
Elevator Pitch + Tagline
Content for website homepage