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An Australia-first donor website with City Fertility

DIGITAL / STRATEGY / WEB DESIGN

Intro

Addam Donor Bank aims to help couples and individuals, to fulfill their dreams of parenthood. To help prospective parents, the client developed an app, making it possible to search and select sperm donors with ease.

Company

City Fertility

Location

Sydney

Services

Strategy, Design, Responsive Design, Website Development.

Problem

Challenge

With the Addam app developed, Addam Donor Bank needed all the same features and functions as the app, but in a website. Searching donors, adding donors to a favourites list, a request form for favourite donors, user registration, and account management were just some of functions the site needed.

 

Thinking

Strategy & Approach

We wanted the connection between the Addam Donor Bank app and the website to be as intuitive as possible. Through the creation of a central server connecting content behind the scenes and an advanced filtering search criteria – we kept coming back to the fact that we needed a very easy to use and friendly interface always top of mind.

When it came to the website creative, we wanted fun and friendly elements and imagery. By doing so we paint a picture of the end clients aspirational goal – to have a happy family life key to the overall feeling and brand.

Result

Final Experience

We created a website that matched the  functionality of the Addam app by providing access to a swipeable database of donors. The easy search functionality for the user has laid the foundations for an easier path to parenthood, while the easy-to-manage back end reduces the administrative overhead and ensures the data remains up to date.

“Best web developers in Australia. Always so responsive and willing to help.”  SARA CALLE — CITY FERTILITY

“Best web developers in Australia. Always so responsive and willing to help.”

Sara Calle — City Fertility

Seen in the news

The Addam app has captured the attention of news agencies for its innovation and ability to provide users with a Tinder-like experience.

READ article on 7 news

Multiple pages and Storybrand messaging

We developed a website that led the users through a detailed information journey and empowered their decision making. We kept the focus on them, demonstrated that Addam Donor Bank understood their challenges and gave them the means to overcome them.

VISIT THE SITE

Responsive design and app functionality

Responsive design principles were applied to ensure automatic scaling of content and elements to match the screen size used. We were guided by the Tinder-like experience offered on Addam app and carried this forward to the Addam Donor Bank website.