Tegan Zernike, New Projects Director
Harcourts Solutions - New Projects
BRANDING FOR NEW BUSINESS VERTICAL
Intro
A new service offering for this iconic global company, meant they needed help with a new brand that reflected their award winning approach and also met strict branding guidelines.
Company
Harcourts Solutions – New Projects
Location
Brisbane
Services
Branding, Print Collateral, Messaging
Problem
Challenge
iCreate was approached by Harcourts Solutions. They were launching a new business arm to market – Harcourts Solutions New Projects (HSNP).
The branding launch was also to coincide with the unveiling of their debut project in West End, Brisbane
Thinking
Strategy & Approach
To ensure we were as informed as possible, iCreate ran a branding and information gathering workshop with the leaders on the team.
This enabled us to get an innate understanding of their service offering, target audience and unique selling points.
The workshop paid dividends, as we were able to delve deep under the surface of what is really unique about their business. From here we are able to position the new business competitively, through key messaging and beautiful designs.
Result
Final Experience
As reflected in the below testimonial, HSNP were ecstatic with iCreate’s efforts in launching their project to market.
The collateral represented the quality and expertise that the new business arm has to offer, with the client confirming the new branding and materials were well received at the launch event. In another positive sign, iCreate continue to collaborate with the Harcourts team on new assets moving forward.