Digital / Strategy / Web design
Lorna Jane
Brisbane
Strategy, website, responsive design, UI, UX
More than just a blog, Move Nourish Believe is Lorna Jane’s primary channel for publishing content that speaks to customers about their core values of Active Healthy Living.
Content ranges from subjects such as recipes, workout videos or inspirational stories with the site much more akin to an online magazine. iCreate needed to reflect the vibrancy of the brand, while also allowing for the strength of the content to shine through.
The main objective for the website was to increase user engagement. We wanted content to be better displayed, more easily discovered, and we wanted users to keep reading after they had finished their current article.
To help with this we needed to empower author to easily make their content look it’s best. We did this by identifying different types of content (such as recipes) that called for their own tailored structured in the back end to enable efficient content creation, and a front-end layout that would display consistently as the user expects – eg a recipe presented as well as it might in a magazine (and be able to print it perfectly).
To encourage ‘binge reading’ we added an infinite-scroll feature to prompt related articles to automatically load at the bottom of the page when the reader reaches the end of the article. This is just a sampling of the smarts baked into the project. It was choc full of neat techo wizardry such as using geographically distributed caching to improve performance and display different trending content by region.
Lorna Jane was extremely satisfied with their new website.
They had the fresh new design they were looking for and an improved new experience for their content creators and their audience.
As we started working on Move Nourish Believe, we quickly began to appreciate just how amazing content was.
The content creators were doing a fantastic job, we needed a sophisticated design yes, but most of all we needed to allow the content to take centre stage.
