Park House Residences Chermside

iCreate was tasked with launching Park House to the marketplace which included the full suite of branding and sales material – from name, logo and brand through to render creation, a website, photography, video, brochures, flyers and more. The project was then launched to the market through a fully integrated communications strategy across digital, print and signage, as well as a comprehensive email marketing program to nurture leads through the sales funnel.

Strategy

Park House’s enviable location backing onto the picturesque 7th Brigade Park and immediately adjacent to Westfield Chermside, was at the centre of the project’s positioning – ‘Chermside’s Newest Urban Sanctuary’. This was conveyed through the launch campaign targeted to the local downsizer market looking for an easy transition to low maintenance apartment living with resort-style amenity and an exceptionally convenient location.

Creative focused on the tranquillity and serenity of this leafy location with lush, natural elements combined with clean, refined lines and a luxe colour palette to depict the luxurious nature of these house sized apartments.

Outcome

Initial success of this evolving campaign is epitomised by the 10 families who signed-up to make Park House their new home during the project launch which highlighted the undeniable appeal of iCreate’s diligent marketing of these stunning residences through all channels. The interest garnered by the ongoing Park House campaign is evidence of the sales generated when teaming with the professional iCreate team.

Launch Park House Landing Page