Design and strategy
The creative highlighted the gourmet Australian cheeses and the apple and walnut chutney served with them, which was created by Javier Codina, chef de cuisine and co-owner of Moda Restaurant and Moda Events Portside. There was also an added enticement of fine Australian wines, sparkling wine and boutique beers on offer, all accompanied by a special picnic area installation with artificial turf, live music and DJs.
Outcome
The pop-up ran from Thursday January 21st to January 24th and feedback from the organisers is it was a major success. In terms of Brookfield’s aims, it enticed more people to the precinct and gave the Portside brand an added lustre in terms of being a trendy, unique and vibrant place to be. The event left visitors with great memories of a relaxed, enjoyable and delicious day by the riverside – which makes them more likely to want to return.
The success of the pop-up also gives Portside an added dimension of being a place to expect unique events – that means people are more likely to subscribe to marketing communications so they can find out what will be happening next.
PHOTOS FROM THE DAY
*Photographs from the day by weekend edition
OTHER CREATIVE
