Remax Selling Journey
An interactive, insight-led microsite designed to help Australian homeowners feel more informed, confident and ready to sell.
Challenge
Our digital marketing partner, Reload Media, came to us looking for help building a rather unique landing page that would form a key component of an awareness campaign for RE/MAX. Their strategy involved distilling a wealth of survey data that was collected from their network of agents into a useful resource for potential new customers.
The landing page was to have some interesting parts to it that immediately sparked our interest. Including custom illustration and HTML5 animation, and also needed to enable Reload to easily make back pages pages with supporting statistics, articles and more.
Strategy and Approach
Our designers relished the opportunity to custom illustrate a range of assets for the project, that were used both in the landing page and associated social media campaigns. Our web developers used HTML5 canvas animation to bring these to life as you scrolled through each self-contained section of the landing page.
Final Experience
A dynamic, engaging and content-rich landing page that helped RE/MAX turn complex data into an accessible, visually compelling story—one that boosted awareness and added real value for potential customers. The interactive format made the experience memorable, while the back-end flexibility gave the client freedom to scale content as needed.