Problem

Challenge

The sales office is where all the action happens. Relationships begin. Futures are created. How could icreate.agency design a space that encouraged foot traffic and persuaded potential buyers to stay in the display for a longer period of time? How can we keep prospects engaged if a sales person is busy dealing with another customer? How can we make the selection process as streamlined and easy as possible? And for Riverfront Residences, navigate the prospect through a myriad of floor plan choices.

Thinking

Strategy & Approach

And so the Riverfront Sales Track App was created, allowing the project sales team to take buyers on an immersive journey through the project’s various unique selling points better than your traditional brochure or floor plan flyer ever could – featuring interactive location maps and plans – from floor plates, right through to the floor plan design and details. It also includes a library of project renders, lifestyle photography, video and 3d fly-throughs.

Result

Final Experience

Our icreate Sales Track App was purpose-built for off-the-plan project sales and gave the prospects of Riverfront Residences the ability to take prospects on a sales track journey from location and lifestyle, through to detailed product and if applicable investor information. It was the perfect full stop, on a beautiful physical display experience.

Tools to guide the sales conversation

Highlight the product’s existing assets whether they be photos, stunning renders, fly-throughs or videos
Demonstrate the location, lifestyle end amenity USPs with galleries, aerials, and interactive location and amenity maps
Help buyers make a purchase decision via interactive masterplans, show photos, floorplans, renders, views or brochures relating to individual dwellings
Easily edit key details in the back-end such as pricing information or sold status
Branded to suit the project
Reach locals and interstate investors remotely
and more…