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The Residences

This development of large, three and four bedroom executive homes in a leafy and secluded setting is lent creative strength by the clarity and quality of the art direction.

 

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Uncluttered layouts that draw the eye to the artist’s renders and upmarket photography are complimented by highlighted copy sections. The language is focused and evocative, emphasising lifestyle and pitched directly at the target market of professional families.



Focus on paper stock

There is element of tradition and sophistication also in the font chosen to represent the project, with its Art Deco references and copperplate overtones. This sense was also carried through to the stock chosen for the brochure, and the styling of photographic images.

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