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Luxury Terrace Home App

icreate Sales Track App

Intro
Company

Dennis Family Corporation / Tide Residences

Location

Maroochydore

Services

iCreate Sales Track App

Problem

Challenge

The sales office is where all the action happens. Relationships begin. Futures are created. How could icreate.agency design a space that encouraged foot traffic and persuaded potential buyers to stay in the display for a longer period of time? How can we keep prospects engaged if a sales person is busy dealing with another customer? How can we make the selection process as streamlined and easy as possible? And how can we make the most of a limited space?

Thinking

Strategy & Approach

And so the Tide Residences Sales Track App was created, allowing the project sales team to take buyers on an immersive journey through the project’s various unique selling points better than your traditional brochure or floor plan flyer ever could – featuring interactive location maps and plans – from masterplan and stage plan, right through to the floor plan design and details. It also includes a library of project renders, lifestyle photography and video.

Result

Final Experience

The proof is in the pudding. Stage 1 was sold well ahead of schedule and brought forward the release of Stage 2. The icreate.agency Sales Track App achieved exactly what we had set out to do and more for Dennis Family. Customers remained in the office longer, remote presentations were carried out with ease and sales were exceeded.

Immersive and interactive to help convert sales

  • Easily slide and toggle to demonstrate light and dark colour schemes.
  • From the interactive masterplan you can click through to the stage, and then the specific floor-plan. This keeps the prospect focused on what is right for them and not overwhelmed by all the floorplan types.
  • At Tide Residences, at the heart of the development was a resort-style pool and recreation club. A key selling feature of this project and essential to communicate with prospects
  • An interactive location map helps the prospect gain their bearings and understand all the amenity at hand. This is the perfect opportunity to tell the investment story and connect to not just what is currently already built, but speaks to all the future infrastructure planned in the area as well
  • The app highlights all of the projects unique selling points. From location, lifestyle and amenity, galleries, aerials interactivity throughout create an immersive experience
  • We helped the sales team connect not just with locals but with interstate investors and purchasers too

We were lucky enough to also work on the branding of Tide Residences and have made sure the app is customised to reflect the heart and soul of the project through every pixel.