Tide Residences

Branding / Digital / Strategy

Intro

Awash with success – Stage 1 sold out well ahead of schedule. Developed by the Dennis Family Corporation, Tide Residences is a collection of contemporary three and four bed townhomes just metres from Maroochy River. Thoughtfully designed for everyday living, the homes reflect the seaside charm of Maroochydore and provide an eclectic lifestyle opportunity – presenting the very best in coastal living.

Company

Dennis Family Corporation

Location

Maroochydore

Services

Strategy, brand & identity design, brand roll out, copywriting, photography, videography, aerial photography, print collateral, website, direct mail, press advertising, signage, display suite, media strategy

Problem

Challenge

iCreate was tasked with launching Tide Residences to the marketplace.

This included creating the project name, brand, lifestyle and aerial photography, lifestyle and aerial video and the master, stage and floor plans. These were then rolled out across a range of stunning material including flyers, brochures, website, sales office fitout, social media and event creative and launched to the market with a robust media strategy that had a strong digital focus.

Thinking

Strategy & Approach

Tide Residences’ coastal location and lifestyle inspired the development of the pre-release message, ‘The coast is calling’, and the launch message, ‘Drift home to paradise’.

The strategy leveraged the generous size of the Tide Residences floor plans; their space offering uniquely positioned them ahead of other new product in the marketplace. In addition, the resort-style amenity of Tide Residences was core to the strategy’s success; this included promotions with a beautiful render of the pool and recreation spaces.

Result

Final Experience

Five townhomes were sold at the launch event and more than 70% of Stage 1 sold in the first three weeks from launch.

Over 500 solid enquiries were received in the first month from launch. This result far exceed the client’s expectation of two sales per month. Stage 2 will now be released to the market, months ahead of schedule.

Watch the Case Study

As icreate.agency’s first and longest standing employee, Brett takes us through our approach and success of Tide Residences

Tide Residences Website

The Tide Residences website acts as an online project brochure, presenting the project video and highlighting major unique selling points across product features, lifestyle amenity and the connected coastal location.

The beautiful clean design and stunning photography make the site memorable, whilst simple and user-friendly navigation enables users to find everything they need quickly and easily – taking potential buyers on an immersive sales journey.

The website converts better than most landing pages, with multiple calls-to-action and quality original content.

VISIT THE SITE