Di Carlo Group
Bulimba, Brisbane
Branding, Collateral, Digital, Lead Generation Sales Display Sales Track and Fitout Management
A boutique collection of luxury terrace homes, TriBeCa draws inspiration from New York’s iconic neighbourhoods. Developed by Di Carlo Property Group, the project blends bold architecture and refined interiors with an emphasis on location, lifestyle and design.
Positioned at the premium end of the Brisbane market, TriBeCa needed to stand out in an increasingly competitive space. The challenge was to immediately communicate the project’s sense of exclusivity and sophistication while appealing to discerning owner-occupiers.
We were engaged to craft the brand from the ground up — delivering a full suite of creative across identity, print and integrated campaign rollout. The campaign also needed to elevate TriBeCa beyond just a product, to present it as a lifestyle and a vibrant part of the surrounding community.
To engage the high-end owner-occupier market, every detail — from brand identity and photography to print textures and display materials — was carefully curated to evoke quality and elegance.
iCreate also developed a localised campaign strategy, engaging nearby businesses and community figures as part of the brand narrative. This not only grounded TriBeCa in its real-world location but also helped potential buyers imagine themselves as part of a living, breathing neighbourhood.
TriBeCa made an immediate impact in the Brisbane property scene, attracting attention from both local and national media including Courier Mail Home, Realestate.com.au and Urban Developer.
Strong pre-launch enquiry exceeded expectations, driven by a compelling brand story and a coordinated suite of advertising, digital and print materials that resonated with the target audience.
We created a project video for buyers to easily digest Tribeca major unique selling points in an entertaining and engaging way. It features pickup video of the local community, product renders and key messaging to drive high conversions.
"*" indicates required fields
23 Barrack Rd
Cannon Hill QLD 4170
07 3157 1108
iCreate acknowledges the Yuggera, Turrbal, and Quandamooka peoples as the Traditional Custodians of the lands on which we live and work in Cannon Hill, Queensland. We pay respect to Elders past, present, and emerging.
"*" indicates required fields