iCreate was commissioned to create brand positioning, rolled-out across a full suite of marketing and sales material, then launched to the market with a fully-integrated advertising campaign.
Strategy
Looking to engage the upper-end of the owner occupier market, every touch point of the brand needed to give an immediate impression of exclusivity and sophistication – from photography and design, through to textures and finishes of print material and the sales display.
We also engaged local businesses to become a vital part of the brand and marketing. This enhanced the attraction of the location and tangibly showcased the faces and voices of the people potential buyers would likely meet in their new neighbourhood.
Outcome
Tribeca has caused a real stir in the crowded Brisbane marketplace, gaining both local and national media attention across key publications, including Courier Mail Home, Realestate.com.au and Urbandeveloper.com.au.
Enquiry throughout the pre-launch phase has exceeded expectations, indicating prospects are deeply attracted by the project’s compelling features as communicated through the advertising, digital and marketing materials.
