Branding / Digital / Print
Home to just 4 residences, this aspirational brand exudes luxury while connecting with buyers of distinction.
VDW Property Group
Windsor, Queensland
Logo and Branding, Brochure, Copywriting, Lead Capture Page, Email Marketing, Direct Mail
The client approached iCreate to produce a brand that would appeal to high-end clientele and get results.
The goal was to connect with astute buyers and place this Brisbane property market rarity at the forefront via a brand exuding class, sophistication and ultimate luxury.
iCreate’s strategy began with a thorough investigation of the product, suburb, target market and competition.
Analysis of the floorplans confirmed these were exquisite architecturally-designed freehold homes offering fixtures and finishes of the highest order. The project’s beauty and surrounds proved an inspiration for the logo design through a modern serif font oozing a luxe feel and easy legibility. Adding to this air of luxury is the monogram circle element bringing a flourish of elegance.
With just a 4 week sales campaign designed to drive people to an exclusive launch event, our campaign saw the night booked out with private one-on-one appointments.
With beautiful branding depicting this unique product offering, Windsor Residences was primed to be unveiled through a comprehensive digital and print campaign including website, advertising, floorplans, email nurture journey and brochure.
The goal was to connect with astute buyers and place this Brisbane property market rarity at the forefront, encouraging prospects to book their private viewing.
