Facebook lead forms
When a user clicks ‘Learn More’, the lead form opens directly within Facebook. This means the user never leaves the platform. It’s a seamless experience that removes friction and typically drives a higher volume of enquiries.
| Pros | Cons |
|---|---|
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Higher lead volume due to ease of submission. |
Lead quality is often lower.
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Lower cost per lead, making it an efficient option for top-of-funnel activity.
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Many false positives, even when extra qualifying questions are added.
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Leads are stored in Facebook and don’t integrate natively with most CRMs. |
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Third-party tools can be unreliable
or inconsistent.
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Website conversions
Ad traffic is directed to a dedicated landing page. Users are presented with more context and are required to actively engage with the content before submitting an enquiry, making it a stronger qualifier.
| Pros | Cons |
|---|---|
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Higher lead volume due to ease of submission. |
Fewer false positives. |
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Fewer false positives. |
Higher cost per lead. |
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More accurate campaign tracking. |
May lose users if they’re not ready to submit a form. |
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Leads are stored on the website and passed securely to the CRM. |
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More reliable and robust CRM integrations. |
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