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Gross Realisation and Marketing Budget

NUMBER OF SALES

130

AVERAGE PRICE

$650,000

  • SALES CONVERSION RATIO

1 IN 50

On average, only 1 sale is made for every 50 leads. This is a typical industry benchmark for off-the-plan property.
  • NUMBER OF LEADS REQUIRED

6500

To achieve 130 sales at a
1 in 50 sales conversion ratio we will need to generate 6,500 leads
  • EST LEADS / MONTH

150

We target delivering approximately 150 leads per month to the
sales team
  • CAMPAIGN LENGTH
    (months)

43

This would give us a total campaign length of 43 months

GROSS REALISATION OF THE PROJECT

GR – $84,500,000

PERCENTAGE OF GR

1.00%

  • BUDGET

Budget is calculated on 1% of the total GR

$845,000

  • MARKETING COLLATERAL

Covers creative, content, design, strategy, and campaign management

$126,750

  • MEDIA

Used for advertising placements – digital, social, property portals, etc.

$718,250

  • AVERAGE CAMPAIGN SPEND / MONTH

$16,575

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† For marketing and lead gen of a property development, to achieve results, we recommend marketing and advertising budgets between 1–2% of your development's Gross Realisation (GR)