Build a brand that buyers remember
Your project deserves more than a generic logo. It needs a bold, original identity that captures its essence and elevates its market position. We craft custom branding tailored to your project, combining strategic design with a deep understanding of what sells. From colour palettes to typefaces and every visual cue in between, we create cohesive, desirable brands that make people want to buy.
Your logo package includes:
- Consultation
- Competitor review
- Moodboards
- Logo, alternate logo, submark
- Colour palette
- Typography
- Brand elements and (or) patterns
- Final files (we supply .eps, .jpg, .png)
- 3 concepts, 3 rounds of included revisions
Brand architecture
Brand architecture is your blueprint for brand power.
It defines how your projects, sub-brands and services connect, so every part works together to build authority, not confusion.
It helps you decide:
- How many brands you really need
- How they should work together
- How to promote them so customers understand what you offer
- Budgets and time requirements of maintaining different brand architecture systems.
A clear, strategic brand structure sets you up to scale, making it easier to launch new projects, design strong brands and stand out in a crowded market, positioning you as a leader in the industry.
Brand Architecture Models
Brand architecture can be complex but personal. Most importantly, it requires thought, or you’ll end up in a random place and wonder how you got there. We’ve written a blog that breaks it down in greater detail here.
Name and trademark availability
As part of our naming process, iCreate conducts preliminary availability checks across Google, ASIC, domain registries, social handles and the IP Australia trademark register. These checks help us avoid obvious conflicts at the shortlist stage. Preliminary checks are not legal trademark clearance. Before public launch or significant brand investment, we strongly recommend engaging a trademark specialist to conduct formal clearance and lodge applications across the relevant marks (typically the name as a wordmark and the logo as a device mark) and the classes that apply to your business. Trademark registration is the client’s responsibility and sits outside our scope.