Ongoing campaign management and optimisation inclusions
Media commissions are a bit odd across the industry, so its worth us clarifying our fees here. All media on a schedule is summarised and then we have a 7.5% service fee. Most media will pay 10% commission to agencies, but this does not affect the price you pay as a retail client. If an advertisement costs you $1,000, you’ll be quoted $1,000 whether you go direct or via iCreate. Facebook and Google do not pay commissions.
The initial creative setup is quoted, but the ongoing optimisation that includes creative updates, performance monitoring, keeping REA accountable, managing invoices, ensuring impressions are delivered as promised etc. helps to cover our costs and time by the commissions they pay.
All initial and ongoing costs are noted on any schedule we provide, but please feel free to reach out to Simon if you have any further questions.
7.5% Media service fee
- Initial campaign strategy and schedule.
- Pricing negotiations.
- Contract management.
- We ensure delivery of the purchased impressions.
- Generate individual UTM’s to track every creative.
- Monthly reporting and analysis.
- Monthly online meeting or as needed.
- Managing of debt.
REA / Domain / Urban / Property Portals
- Campaign liaison with REA and Domain
account managers. - Optimisation of creative and placements going forward.
- Monitoring of the campaign performance.
- Optimise strategy over life of the campaign.
- Pricing updates as project matures.
Facebook campaign management
- Facebook campaign and platform set up.
- Create audiences and lookalike.
- Installing pixels and setting up goals.
- Facebook — set up GTM and event tracking.
- Daily monitoring of the campaign spend.
- Daily optimisation of the campaign including split testing of creative and message.
- Creative optimisation and new creative if the campaign needs an update or is not performing.
- New creative during the campaign to keep the campaign fresh.
- Pivot to a different ad style if required — Landing page ads vs. lead form ads.
- Monthly reporting and analysis.
Google search & display campaign management
- Set up analytics and goals.
- Google Search Campaign and platform set up, 
import goals.
- Set up all the extensions.
- Google Display Campaign and platform set up, 
import goals.
- Create audiences.
- Daily monitoring of the campaign spend.
- Daily optimisation of the campaign including keyword / negative keywords.
- New headlines if required to increase conversions.
- New descriptions if required to increase conversions.
- Monthly reporting and analysis.