In the initial stages of project launches or when aiming to significantly ramp up inquiries, press advertising can serve as a powerful tool.
It’s essential to recognise that this form of advertising primarily amplifies brand awareness. While it acts as a catalyst directing traffic to the main website URL, it’s important to note that its effects can be somewhat elusive to track and measure immediately. However, based on our expertise, employing press ads or direct mail strategies generally heralds a noticeable increase in customer engagements, be it through phone calls, sales visits, or direct inquiries on the website.
