Services

Property project naming

A name that stands out

Using our tried-and-tested framework, we create names that are competitively unique and original.
It’s no easy feat!

We undertake thorough research to craft a name that clearly conveys your project’s offerings, resonates deeply with potential customers and facilitates quicker sales whilst attracting more investors.

Name and trademark availability

As part of our naming process, iCreate conducts preliminary availability checks across Google, ASIC, domain registries, social handles and the IP Australia trademark register. These checks help us avoid obvious conflicts at the shortlist stage. Preliminary checks are not legal trademark clearance. Before public launch or significant brand investment, we strongly recommend engaging a trademark specialist to conduct formal clearance and lodge applications across the relevant marks (typically the name as a wordmark and the logo as a device mark) and the classes that apply to your business. Trademark registration is the client’s responsibility and sits outside our scope.

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† For marketing and lead gen of a property development, to achieve results, we recommend marketing and advertising budgets between 1–2% of your development's Gross Realisation (GR)