Most property advertising reaches those who might be interested in buying. Audience extension targets people who already are.
REA, Domain and Apartments.com.au have unmatched insight into who’s actively searching for property.
When a buyer searches for properties in your target area, price range or property type on realestate.com.au, they’re added to an audience pool built on search and browsing behaviour. That audience is retargeted across Facebook, Instagram and third-party websites as they go about their day online. This means your ads appear in front of those who’ve already raised their hand, rather than a broad audience you’re hoping might be in the market.
Your campaign will work smarter, reaching motivated buyers across multiple touchpoints with targeting built on real intent rather than guesswork.
