We believe successful social media should strengthen your brand, add value to your followers, and be easy for you.
Initial social onboarding, content pillars and editorial calendar. Includes two posts per week, reporting and monthly meetings.
We achieve this by
- Refining your content pillars
- Establishing an editorial calendar
- Utilise all the placements available to you, such as stories and reels
- Promote organic posts to increase reach and engagement
- Create engaging copy that connects with residents and supports greater marketing campaigns
- Continue to review the effectiveness and identify improvements
- Report and meet once a month to discuss content and generate ideas for future months
Pillar Structure
Awareness
Share who you are, what you do, the different offers and ways to buy from/work with you, how you do it (your methodology) and why.
Connection
Ignite emotion, build trust, convey relatability, showcase value and belief-driven content and strengthen connection.
Value Add
For authority, to add value to your community through credibility and to provide insight into your way of thinking.
Culture
Paint our audience a vivid sensory picture of how it feels to work with you and/or buy from you. Showcase how you embody your values.
Sell
Show how you've been able to deliver on your promise and drive sales and conversions.
